Strategic planning and the marketing process(英文版)(ppt 30頁)

Strategic planning and the marketing process(英文版)目錄：
1、At a glance
2、Steps in strategic planning
3、Setting company objectives and goals
4、Designing the business portfolio
5、Planning cross-functional strategies
6、Marketing process
7、S-T-P 戰 略
8、Managing the marketing effort
9、The components of the marketing plan
10、Marketing department organization
11、The control process
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