關鍵客戶管理全麵介紹(ppt 120頁)

關鍵客戶管理全麵介紹內容提要：
Developing personal relations
發揮個人交情
1、Understanding buyers and satisfying their needs.
了解采購員及滿足他們的需求。
2、Developing a balance harmonious relationship with all contacts.
與所有聯係發展平衡和諧的關係。
3、Providing recognition and esteem,and developing friendship and acceptability.
給予賞識和尊重，培養友誼及接受對方。
4、Developing the Account Manager(yourself) ad a trustworthy person.and in the Company as a good supplier.
發揮關鍵客戶經理（本身）為可信賴的人，以及公司為良好的供應商 Fine detail of the account
認識客戶的細節
Example: Account plans,goals,objectives;operational procedures;sales & profit performance by outlet;product category performance;strategies;timing of all strategic & development activities;promotional plans;competitive performance & activity;personal contacts with all H.Q.and field management.
如計劃、目的及目標；操作程序；門店銷量及利潤；產品種類的業績；策略；所有發展計劃的時間；促銷計劃；競爭對手的業績及活動；個人對於總公司及門店管理的聯係。

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