客戶關係管理 (CRM)解決方案功能明細(pdf 69頁)

mySAP 客戶關係管理解決方案功能明細.........................................19
1. 營銷.............................................................................................................................19
1.1 營銷計劃................................................................................................................19
1.2 客戶細分................................................................................................................20
1.3 活動管理................................................................................................................22
1.4 貿易促銷管理.........................................................................................................24
1.6 個性化...................................................................................................................26
2. 銷售.............................................................................................................................28
2.1 銷售計劃和預測.....................................................................................................28
2.2 地域管理................................................................................................................29
2.3 客戶和聯係管理.....................................................................................................30
2.4 活動管理................................................................................................................31
2.5 機會管理................................................................................................................34
2.6 報價和訂單管理.....................................................................................................37
2.7 合同管理和租賃.....................................................................................................41
2.8 激勵和傭金管理.....................................................................................................45
3. 服務.............................................................................................................................47
3.1 服務計劃和預測.....................................................................................................47
3.2 客戶服務和支持.....................................................................................................48
3.3 資源規劃及優化.....................................................................................................51
3.4 服務運營管理.........................................................................................................53
4. 分析.............................................................................................................................62
4.1 客戶分析................................................................................................................62
4.2 產品分析................................................................................................................64
4.3 營銷分析................................................................................................................64
4.4 銷售分析................................................................................................................66
4.5 服務分析................................................................................................................67
4.6 交互渠道分析.........................................................................................................68

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