定價的策略和戰術講義(PPT 50頁)

The Strategy and Tactics of Pricing定價的策略和戰術
Price Elasticity of Demand需求價格彈性
More on Determinants of Price Elasticity 再談價格彈性的決定因素
Optimal Pricing: Demand Elasticity 最優定價要素之一:需求彈性
Uniform Pricing: Shortcomings 單一訂價策略的缺點
Complete Price Discrimination完全價格歧視
Preventing Resale:“Not for Retail Sale” 防止轉銷:“不得零售”
Singapore Telecom Service新加坡電訊公司服務定價
Which Coca-Cola?哪個可口可樂?
Indirect Segment Discrimination間接板塊歧視
Indirect Segment Discrimination in the Travel Industry旅行業間接板塊歧視
Indirect segment discrimination:Cannibalization間接價格歧視的陷阱：自家產品相互競爭
Singapore: Public hospitals新加坡公立醫院
Pricing Policies: Ranking不同訂價策略的比較
Specific pricing policies具體定價策略
Stop the War Before It Starts讓價格戰胎死腹中
Responding with Nonprice Actions 非價格競爭的回應
Beauty-Products Business美容產品
L’Oreal v. P&G歐萊雅與寶潔的較量
Profit Goes Up in Smoke in the Top U.S. Tobacco Firms美國最大的煙草公司利潤急劇下滑
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