成功不墜-領導人必須做出承諾中英文(ppt 18頁)

How do managers commit?承諾的類型
Invest 投資 (R&D, acquisitions, advertising)
Disinvest 撤資 (exit business, kill product)
Promise publicly 公開保證 (earnings guidance, goal)
Assert publicly公開主張 (define market, declare enemy)
Forge partnerships 形成合作夥伴 (large investor, major customer)
Personnel decisions 人事決策 (hire, fire, promote)
Define metrics 界定衡量標準 (success measures, compensation)
Benefits of commitments承諾的效益
Provide focus　聚焦
Confer efficiency　效率　
Build competitive advantage　　建立競爭優勢
Deter competitors　嚇阻競爭對手
Inspire the troops　鼓舞士氣
Common traps常見的行動慣性陷阱
We are a growth company (Siebel Systems) 我們是成長公司
Our competitors are our enemies (Compaq vs IBM)我們對競爭者了如指掌
Bigger is better (National Westminster) 我們是業界第一
Our brand is the product (Lego) 我們的品牌就代表產品
We do it all in house (Laura Ashley) 重要事情都自己做
Our technology is a fortress (Xerox) 我們的技術無人能及
We have a “bible” for critical processes (Banc One)我們已將重要流程寫成「聖經」
We hire and promote people like us (Daewoo)我們晉用、提拔和我們一樣的人
We all agree on everything (Compaq) 我們以共識決做成決策

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