某公司的戰略實施與管控係統（英文版）(ppt 45頁)

某公司的戰略實施與管控係統（英文版）目錄：
一、Re-cap of previous lecture前言
二、From global to local strategy-making從全球到地區的戰略決策
三、Strategy example: Yes hand-dish戰略例子
四、Management Control Systems管控係統

某公司的戰略實施與管控係統（英文版）內容提要：
Where will we play?
Total Shareholder Return calculations by Global Business Unit
全球範圍內的股東總回報率的計算
How will we win? Commercial Strategy
我們要如何贏？商業戰略
Focus on core brands
Consumer Is Boss
Win with winning customers
Competitive retail margins strong
Tailor Investments By Customer
Be Strong With Global Customers
Get the value equation right
Know the competitors
What capabilities must be in place?
能力的定位（需要什麼樣的能力定位）
Global matrix structure: Global Business Units (GBUs) and Market Development Organizations (MDOs)
Individual accountability, Work & Development Plans
What share of shelf does YES have ?
市場占有率？
What do you think it has in market share ?
你怎麼看市場上的占有率？
What do you learn from the pricing and sizing you see?
Why might it be so ?
從價格和數量上看出什麼？為什麼會是這樣呢？
What influences the shelf positioning ?
是什麼影響產品的定位？
What would your YES strategy be?
你的對應策略是什麼？

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