消費者最優選擇(ppt 35)

Where Are We Doing in This Chapter?
After modeling a consumer’s choice set and his preference (represented by utility functions), we now put them together and model how he/she makes optimal choice.
In mathematical terms, this is a constrained maximization problem;
In economics, this is a rational choice problem.
Rational Constrained Choice
More preferred bundles
Affordable bundles……

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