美國PC市場分析報告（英文版）.pdf39

CONTENTS
Chapter Page
1 Executive summary 1
Market structure 1
Market direction 1
Meeting the information and service needs of PC consumers 2
Sources of consumer complaint and dissatisfaction 3
Initiatives 3
2 The structure and direction of the consumer PC market in the United States 4
The US PC market: prolonged weakness 4
Market saturation 5
Longer PC lifecycles 6
The PC as commodity 7
Emerging trends in the consumer PC market 8
3 Meeting the informational and service needs of PC consumers in the
United States 19
Pre-sales information 19
Point of purchase information 20
After sales information and service 21
Sources of consumer complaint and dissatisfaction 22
4 Initiatives: addressing sources of consumer dissatisfaction and complaint 27
Lemon laws 27
Replacement warranties 30
Consumer advice guide 31
5 Conclusion 32
Annexe Page
A References 33
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