PPT製作技巧講義(英文版)(ppt 59頁)

PPT製作技巧講義目錄：
1.Subject or context
2.Major idea or recommendation
3.Benefits or value proposition
4.Evidence and analysis
5.Detailed recommendations and actions

PPT製作技巧講義內容摘要：
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct
The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying behaviors
Competitors are moving into the online leasing space; XYZ Company should move quickly

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