專業銷售技巧培訓教材(PPT 57頁)

P 訪前準備（purpose-reason for call）
A 開場白 (attention-focus buyers attention)
Y 探尋需求 (you investigate-in-depth questioning)
B 呈現利益 (benefits personalize the offer)
A 態度處理 (answer objections-defend the value)
C 締結 (commit-closing techniques)
K 訪後分析 (keep developing-grow the account)

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