新利体育取现 中英版(DOC 7頁)
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- 新利体育取现 學
新利体育取现
中英版(DOC 7頁)內容簡介
內容摘要
1.Marketing新利体育取现 :通過計劃和執行關於產品、服務和電子的定價、促銷和分銷,從而創造交換,以實現個人和組織的目標的過程)
Theprocessofplanningandexecuting(執行、實行)theconception,pricing,promotion,anddistributionofgoods,servicesandideastocreateexchangesthatsatisfyindividualandorganizationalobjectives.——thedefinitionemphasizesthediverseactivitiesmarketersperform.(強調市場商人不同的行為活動)
Decidingwhatproductstooffer
Settingprices
Developingsalespromotionsandadvertisingcampaigns
Makingproductsreadilyavailabletocustomers
2.ThemarketingConcepts(新利体育取现 觀念:企業分析消費者需求,製定比競爭對後更好的決策來滿足這些需求的哲學)
TheProductionConcept生產觀念
TheSellingConcept推銷觀念
TheMarketingConcept新利体育取现 觀念
TheProductionConcept生產觀念
Theideathatafirmshouldfocusonthoseproductsthatitcouldproducemostefficientlyandthatthelow-costproductswouldcreatethedemandforthoseproducts.
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1.Marketing新利体育取现 :通過計劃和執行關於產品、服務和電子的定價、促銷和分銷,從而創造交換,以實現個人和組織的目標的過程)
Theprocessofplanningandexecuting(執行、實行)theconception,pricing,promotion,anddistributionofgoods,servicesandideastocreateexchangesthatsatisfyindividualandorganizationalobjectives.——thedefinitionemphasizesthediverseactivitiesmarketersperform.(強調市場商人不同的行為活動)
Decidingwhatproductstooffer
Settingprices
Developingsalespromotionsandadvertisingcampaigns
Makingproductsreadilyavailabletocustomers
2.ThemarketingConcepts(新利体育取现 觀念:企業分析消費者需求,製定比競爭對後更好的決策來滿足這些需求的哲學)
TheProductionConcept生產觀念
TheSellingConcept推銷觀念
TheMarketingConcept新利体育取现 觀念
TheProductionConcept生產觀念
Theideathatafirmshouldfocusonthoseproductsthatitcouldproducemostefficientlyandthatthelow-costproductswouldcreatethedemandforthoseproducts.
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