Bestbuy業務模式研究英文(pdf 53頁)

電器連鎖的全球標杆——Bestbuy
Bestbuy是消費電子的全球標杆。Bestbuy國際化
也剛剛開始。Bestbuy數字化轉型快且比較成功。
本報告分五部分：
1. Bestbuy基本情況；
2. Bestbuy03、04財年發展軌跡；
3. Bestbuy四項戰略特點解析；
4. Bestbuy品牌競爭力；
5. Bestbuy價值模式；
6. Bestbuy2004零售轉型實施策略。

BESTBUY簡介
Minneapolis-based Best Buy Co., Inc. is North America's
leading specialty retailer of consumer electronics, personal
computers, entertainment software and appliances.
The Company's subsidiaries operate retail stores and/or
web sites under the names: Best Buy (BestBuy.com),
Future Shop (FutureShop.ca), Geek Squad
(GeekSquad.com), and Magnolia Audio Video
(Magnoliaav.com).
The Company's subsidiaries reach consumers through
approximately 750 retail stores in the United States and
Canada.

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