Exploring Marketing Research(英文版)(ppt 18頁)

Exploring Marketing Research(英文版)目錄：
1、Scientific Observation is Systematic
2、What Can Be Observed?
3、Categories of Observation
4、Scientifically Contrived Observation
5、Response Latency
6、Content Analysis
7、Physiological Reactions
8、Mechanical Observation
9、Eye Tracking Monitors
10、Pupilometer
11、Psychogalvanometer
12、Voice Pitch Analysis
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