某年度國外媒體規劃(pdf 19頁)(英文版)

某年度國外媒體規劃內容簡介：
MISSION
Card Technology is the most widely read, most trusted and most informativeglobal publication serving the smart card, biometrics and personalidentification markets. Written for senior executives, CardTechnologyexplains emerging technologies to managers who must understand andimplement them.
EDITORIAL OVERVIEW
Card Technology covers worldwide developments in smart cards and othercard-related technologies. Written with an international audience inmind, the articles examine how conditions vary from one market to another,and how lessons learned in one region can be appliedelsewhere. Eachmonth, dedicated sections of Card Technology focus on the three main usesof smart cards: SIM cards,payment and loyalty cards, and personalidentification and access control. Featurearticles cover the latest cardrelateddevelopments in mass transit, health care, education andentertainment. Card Technology is where decision-makers in these andother industries go to find the analysis and objective reporting they need to
remain competitive. And it’s where savvy advertisers go to connect withthousands of leading executives around the world.
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