新利体育取现 經典資料二（BNZX谘詢）（英文版）.pdf47

Customer Segmentation
BOS
?The customer segmentation concept
?Applications
?Customer segmentation steps
–segment customers
–choose target segments
– create value propositions for target segments
– determine profit potential of serving target
segments with value propositions
?Examples
–needs-based
– behavioral
?Key takeaways
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