廣告策略管理(PPT 41)

廣告策略ADVERTISING STRATEGY
每個客戶與代理商都希望廣告是能令人振奮的；
Every client and agency expects an advertising strategy that informs and inspires.

代理商希望廣告的策略具有連結品牌與消費者的關聯性。
The agency expects the advertising strategy to make a meaningful connection between the brand and the consumer.

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