定價的策略和戰術講義(ppt 68頁)

More on Determinants of Price Elasticity 再談價格彈性的決定因素
cost / benefit of economizing
尋找替代品的成本及收益
Expenditure effect (engine oil)
費用效應(引擎油)
End-benefit effect (Baby and Michelin)
終端利益效應（米其林和嬰兒）
buyer’s prior commitments
買方是否有事前的投入
separation of buyer and payee
購買者和付款者的分離

..............................