商務英語寫作--外貿英語函電(ppt 57頁)

商務英語寫作--外貿英語函電目錄：
I. Form and Structure of business letters
1. Form
2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Courtesy 禮貌
2. Consideration 體諒
3. Completeness 完整
4. Clarity 清楚
5. Conciseness 簡潔
6. Concreteness 具體
7. Correctness 正確

商務英語寫作--外貿英語函電內容提要：
Compare:
(Polite):
We have received with many thanks your letter of Oct.7, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
(Courteous):
You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of Oct. 7
Try to avoid irritating, offensive, or belittling statement
To answer letters promptly
Consideration 體諒：
emphasize You-attitude (Y) rather than We-attitude (W).
keep reader’s request, needs, desires, feelings in mind.
A. You-attitude
Compare:
W: We allow 2 percent discount for cash payment
Y: You earn 2 percent discount when you pay cash.
W: We won’t be able to send you the brochure this month
Y: We will send you the brochure next month.
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