鳳凰大廈房地產項目策劃(doc 25頁)

目 錄

1、鳳凰大廈項目概況···························5
2、鳳凰大廈市場分析···························6
（1）營銷環境分析·············································6
（2）消費者分析···············································7
（3）競爭態勢分析·············································8
（4）項目SWOT分析············································10
3、鳳凰大廈銷售策略··························12
（1）入市時機及策略··········································12
（2）價格策略及定價原則······································12
（3）銷售階段安排············································13
4、鳳凰大廈宣傳推廣策略······················14
（1） 鳳凰大廈項目推廣主題···································14
1)項目推廣主題
2)主題分析
（2） 項目廣告策略···········································15
1)廣告階段策略
2)廣告創意策略

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