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鳳凰大廈房地產項目策劃(doc 25頁)

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房地產項目管理
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相關資料:
鳳凰, 大廈, 房地產項目, 地產項目策劃
鳳凰大廈房地產項目策劃(doc 25頁)內容簡介


目 錄

1、鳳凰大廈項目概況···························5
2、鳳凰大廈市場分析···························6
(1)營銷環境分析·············································6
(2)消費者分析···············································7
(3)競爭態勢分析·············································8
(4)項目SWOT分析············································10
3、鳳凰大廈銷售策略··························12
(1)入市時機及策略··········································12
(2)價格策略及定價原則······································12
(3)銷售階段安排············································13
4、鳳凰大廈宣傳推廣策略······················14
(1) 鳳凰大廈項目推廣主題···································14
1)項目推廣主題
2)主題分析
(2) 項目廣告策略···········································15
1)廣告階段策略
2)廣告創意策略


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