福特汽車以客為主的經營理念(英文版)(ppt 43頁)

福特汽車以客為主的經營理念目錄：
1.Build Strong Brands
2.Brand market fundamentals
3.Ford Primary Brand
4.Ford needs a new meaning !!
5.Video/Photos

福特汽車以客為主的經營理念內容摘要：
Internal Belief
1.TOC NFL press conference to announce the new brand vision “Zest for Life” to press
2.Full scale employee kick-off ceremony to reinforce the internal belief
3.Departmental actions to realize the new brand vision
Objectives
1.Revitalize Ford’s image as a brand that providing a solution of enjoying fun and excitement of life
2.Rejuvenate Ford’s image by connecting younger generation Taiwanese
3.Reinforce Ford’s social involvement in Taiwan

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