KPMG全套內部培訓教程2(PPT 13頁)

What Makes a Good Proposal?
Is directed to the right audience
Offers a low-risk, well-substantiated solution to a real (not always stated) need
Is easy to understand
Shows (not claims) competence
Offers distinct benefits over others
Better, faster, cheaper
Impresses evaluators
Provides tangible value

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