新利体育取现 計劃-營銷部的預算(ppt 29)

Business Plan- Budget for Sales & Marketing

A written marketing plan is the back cloth against which operational decisions are taken on an on-going basis. Consequently too much detail should not be attempted. Its major function is to determine where the company is now, where it wants to go, and how to get there.一份書麵的新利体育取现 計劃是整個酒店持續營運決策中不可缺少的基礎和支柱。不要嚐試做到麵麵俱到。它的主要功能是決定本酒店目前的定位和今後發展的方向及如何達到這個目標。

新利体育取现 計劃- 營銷部的預算

It lies at the heart of a company’s revenue-generating activities and from it flow all other corporate activities, such as timing of the cash flow, the size and character of the labor force, and so on.它是依賴於酒店為取得最大收益所采取的行為方式以及由此而產生的輔助方式， 例如現金流周期、勞動力成本的範圍和特征等等

..............................