戰略計劃與營銷管理過程.ppt29

There are 5 types of companies:
those who make things happen;
those who think they make things happen;
those who watch things happen;
those who wonder what happened;
those who did not know that anything had happened.
市場導向的戰略計劃
是在組織目標、 能力、資源及其所處的各種不斷變化的市場機會之間建立 和保持一種可行的適應性的過程。

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