統一食品有限公司市場分析.rtf19

目錄

主要發現.........................................1

I、企業背景......................................1

一、宏觀環境......................................................................................................................................................1

二、企業自身特點.............................................................................................................................................1

II、行銷和傳播...................................9

一、需求...............................................................................................................................................................9

二．供應...............................................................................................................................................................9

三、對行銷/傳播行業的認知、使用經驗和評價標準.............................................................................11

（一）廣告........................................................................................................................................................11

（二）公共關係................................................................................................................................................14

（三）直效行銷................................................................................................................................................15

（四）顧問公司................................................................................................................................................15

五、既定賣點反饋...........................................................................................................................................15

（一）、整合行銷.............................................................................................................................................16

（二）、網絡行銷.............................................................................................................................................16

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